Marketers create the appearance of active activity, constantly consult with you and report on what they did. But for some reason, the number of clients remains at the same level, and the profit does not grow.

You were promised that the plan would be ready in two weeks, but suddenly a force majeure / business trip/ illness / task turns out to be more difficult than expected - and now a month has passed, and the plan is still not there.
But he'll definitely be ready by the weekend. Do you believe it?

Of course, promotion is always a certain expense, but it is justified when the work brings a positive result for your business. Unfortunately, many contractors "drain" the advertising budget due to their inexperience.

The simplest example: you agreed on a full range of promotional activities, and then it turns out that no one has analyzed the target audience, as well as the study of competitors. And there are no reports: you just somehow set up an advertisement and took money for it.

Hiding behind the fact that specialists know better how to work "on their own experience", several outsiders can easily impose on the services you have requested , actively assuring that without this it is impossible and you need them.

Usually this is also a consequence of inexperience: you can set up an advertising campaign without fully realizing what the main goal is. The lack of a final picture and misunderstanding of the final result leads to the fact that users do not perform the targeted action you need, and the advertising budget goes almost into a void.

We are used to trusting specialists - after all, they must be well versed in what they are doing. But sometimes it goes too far, and the marketer builds a strategy without taking into account the opinion and wishes of the client. Perhaps the customer understands little about promotion, but do not forget that it is up to him to work with his results later